Promotion and Advertising Executive
2026-04-10T09:30:28+00:00
Lumac Limited
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FULL_TIME
Mbezi Beach, Makonde, Dar es Salaam
Dar es Salaam
00000
Tanzania
Manufacturing
Advertising & Marketing, Business Operations, Sales & Retail
2026-04-20T17:00:00+00:00
8
1. Role Overview
The Promotion and Advertising Executive is responsible for developing, managing, and executing all advertising, branding, and promotional strategies of Lumac Tanzania Enterprises Limited.
The role ensures that the company maintains a strong, consistent, and competitive brand presence in the market while driving customer engagement, increasing visibility, and supporting revenue growth. This position is central to shaping how the market perceives Lumac, ensuring the brand stands out as a leader in quality, innovation, and reliability within its industry.
2. Primary Responsibilities
Brand Development & Positioning
- Develop and implement a clear and compelling brand strategy aligned with the company’s vision and business objectives.
- Define and maintain brand identity, including messaging, tone, and overall market positioning.
- Ensure the brand communicates professionalism, innovation, and trust across all platforms and interactions.
- Continuously assess and refine the company’s positioning to remain competitive and relevant.
- Ensure uniform application of brand standards across all company materials, communications, and touchpoints.
- Review and guide all branding outputs to maintain consistency, quality, and professionalism.
- Protect and strengthen the company’s brand reputation through controlled and strategic communication.
Promotional Strategy & Campaign Management
- Plan, design, and execute strategic promotional campaigns aimed at increasing brand awareness and generating business opportunities.
- Develop structured promotional calendars aligned with product offerings, market demand, and seasonal trends.
- Introduce innovative promotional ideas that enhance visibility and differentiate Lumac from competitors.
- Evaluate the effectiveness of campaigns and optimize strategies for improved results.
Advertising & Market Visibility
- Lead the planning and execution of advertising initiatives across appropriate channels (digital and traditional).
- Identify the most effective platforms to reach target customers and maximize brand exposure.
- Ensure all advertising efforts are aligned with brand standards and business goals.
- Monitor advertising performance and ensure efficient use of resources.
- Proactively introduce new ideas, concepts, and strategies to strengthen the brand.
- Explore emerging trends, tools, and opportunities to enhance promotional effectiveness.
- Drive continuous improvement in branding and promotional practices.
Market Research & Competitive Intelligence
- Conduct ongoing research on market trends, customer behavior, and industry developments.
- Analyze competitor activities, branding approaches, and promotional strategies.
- Identify opportunities for differentiation and recommend strategic actions to strengthen market position.
Customer Engagement & Brand Experience
- Create meaningful brand experiences that foster customer loyalty and positive perception.
Sales Support & Business Growth
- Collaborate with the sales function to align promotional efforts with revenue targets.
- Develop branding and promotional strategies that directly contribute to lead generation and conversion.
- Support the growth of the business by ensuring the brand actively drives customer acquisition and retention.
3. Required Skills and Competencies
Technical Skills
- Brand Strategy & Positioning
- Marketing & Advertising Strategy
- Digital Marketing (Meta Ads, LinkedIn Ads, Twitter Ads, TikTok Ads, Google Ads, Bulk Email campaigns, Bulk SMS campaigns)
- SEO & Online Visibility
- Market Research & Competitive Analysis
- Data Analysis
- Campaign Planning & Execution
- Brand Governance & Consistency Management
- Customer Insight & Behavior Analysis
- Lead Generation & Conversion Strategy
- Sales & Marketing Alignment
- Budgeting & ROI Management
- Strategic Thinking & Business Acumen
- Website Updates
4. Qualifications and Experience
Minimum Requirements
- Diploma or Bachelor’s Degree in a related field
- Minimum of 2 years’ experience in branding, marketing, or advertising
- Proven experience in managing advertising campaigns (digital and/or traditional)
- Basic proficiency in Meta Ads and Google Ads
- Strong understanding of branding principles and market positioning
- Experience in developing and executing promotional campaigns
Added Advantage
- Experience in the construction, architecture, interior design, or real estate industry
- Basic knowledge of market research and competitor analysis
- Proficiency in Microsoft Office (Excel, Word, PowerPoint)
- Experience in performance tracking and reporting (e.g., Google Analytics, Meta Business Suite)
- Strong communication and presentation skills
- Ability to work independently and manage multiple tasks
- Website Design
* Develop and implement a clear and compelling brand strategy aligned with the company’s vision and business objectives. * Define and maintain brand identity, including messaging, tone, and overall market positioning. * Ensure the brand communicates professionalism, innovation, and trust across all platforms and interactions. * Continuously assess and refine the company’s positioning to remain competitive and relevant. * Ensure uniform application of brand standards across all company materials, communications, and touchpoints. * Review and guide all branding outputs to maintain consistency, quality, and professionalism. * Protect and strengthen the company’s brand reputation through controlled and strategic communication. * Plan, design, and execute strategic promotional campaigns aimed at increasing brand awareness and generating business opportunities. * Develop structured promotional calendars aligned with product offerings, market demand, and seasonal trends. * Introduce innovative promotional ideas that enhance visibility and differentiate Lumac from competitors. * Evaluate the effectiveness of campaigns and optimize strategies for improved results. * Lead the planning and execution of advertising initiatives across appropriate channels (digital and traditional). * Identify the most effective platforms to reach target customers and maximize brand exposure. * Ensure all advertising efforts are aligned with brand standards and business goals. * Monitor advertising performance and ensure efficient use of resources. * Proactively introduce new ideas, concepts, and strategies to strengthen the brand. * Explore emerging trends, tools, and opportunities to enhance promotional effectiveness. * Drive continuous improvement in branding and promotional practices. * Conduct ongoing research on market trends, customer behavior, and industry developments. * Analyze competitor activities, branding approaches, and promotional strategies. * Identify opportunities for differentiation and recommend strategic actions to strengthen market position. * Create meaningful brand experiences that foster customer loyalty and positive perception. * Collaborate with the sales function to align promotional efforts with revenue targets. * Develop branding and promotional strategies that directly contribute to lead generation and conversion. * Support the growth of the business by ensuring the brand actively drives customer acquisition and retention.
* Brand Strategy & Positioning * Marketing & Advertising Strategy * Digital Marketing (Meta Ads, LinkedIn Ads, Twitter Ads, TikTok Ads, Google Ads, Bulk Email campaigns, Bulk SMS campaigns) * SEO & Online Visibility * Market Research & Competitive Analysis * Data Analysis * Campaign Planning & Execution * Brand Governance & Consistency Management * Customer Insight & Behavior Analysis * Lead Generation & Conversion Strategy * Sales & Marketing Alignment * Budgeting & ROI Management * Strategic Thinking & Business Acumen * Website Updates
* Diploma or Bachelor’s Degree in a related field * Minimum of 2 years’ experience in branding, marketing, or advertising * Proven experience in managing advertising campaigns (digital and/or traditional) * Basic proficiency in Meta Ads and Google Ads * Strong understanding of branding principles and market positioning * Experience in developing and executing promotional campaigns * Experience in the construction, architecture, interior design, or real estate industry * Basic knowledge of market research and competitor analysis * Proficiency in Microsoft Office (Excel, Word, PowerPoint) * Experience in performance tracking and reporting (e.g., Google Analytics, Meta Business Suite) * Strong communication and presentation skills * Ability to work independently and manage multiple tasks * Website Design
JOB-69d8c33452db8
Vacancy title:
Promotion and Advertising Executive
[Type: FULL_TIME, Industry: Manufacturing, Category: Advertising & Marketing, Business Operations, Sales & Retail]
Jobs at:
Lumac Limited
Deadline of this Job:
Monday, April 20 2026
Duty Station:
Mbezi Beach, Makonde, Dar es Salaam | Dar es Salaam
Summary
Date Posted: Friday, April 10 2026, Base Salary: Not Disclosed
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JOB DETAILS:
1. Role Overview
The Promotion and Advertising Executive is responsible for developing, managing, and executing all advertising, branding, and promotional strategies of Lumac Tanzania Enterprises Limited.
The role ensures that the company maintains a strong, consistent, and competitive brand presence in the market while driving customer engagement, increasing visibility, and supporting revenue growth. This position is central to shaping how the market perceives Lumac, ensuring the brand stands out as a leader in quality, innovation, and reliability within its industry.
2. Primary Responsibilities
Brand Development & Positioning
- Develop and implement a clear and compelling brand strategy aligned with the company’s vision and business objectives.
- Define and maintain brand identity, including messaging, tone, and overall market positioning.
- Ensure the brand communicates professionalism, innovation, and trust across all platforms and interactions.
- Continuously assess and refine the company’s positioning to remain competitive and relevant.
- Ensure uniform application of brand standards across all company materials, communications, and touchpoints.
- Review and guide all branding outputs to maintain consistency, quality, and professionalism.
- Protect and strengthen the company’s brand reputation through controlled and strategic communication.
Promotional Strategy & Campaign Management
- Plan, design, and execute strategic promotional campaigns aimed at increasing brand awareness and generating business opportunities.
- Develop structured promotional calendars aligned with product offerings, market demand, and seasonal trends.
- Introduce innovative promotional ideas that enhance visibility and differentiate Lumac from competitors.
- Evaluate the effectiveness of campaigns and optimize strategies for improved results.
Advertising & Market Visibility
- Lead the planning and execution of advertising initiatives across appropriate channels (digital and traditional).
- Identify the most effective platforms to reach target customers and maximize brand exposure.
- Ensure all advertising efforts are aligned with brand standards and business goals.
- Monitor advertising performance and ensure efficient use of resources.
- Proactively introduce new ideas, concepts, and strategies to strengthen the brand.
- Explore emerging trends, tools, and opportunities to enhance promotional effectiveness.
- Drive continuous improvement in branding and promotional practices.
Market Research & Competitive Intelligence
- Conduct ongoing research on market trends, customer behavior, and industry developments.
- Analyze competitor activities, branding approaches, and promotional strategies.
- Identify opportunities for differentiation and recommend strategic actions to strengthen market position.
Customer Engagement & Brand Experience
- Create meaningful brand experiences that foster customer loyalty and positive perception.
Sales Support & Business Growth
- Collaborate with the sales function to align promotional efforts with revenue targets.
- Develop branding and promotional strategies that directly contribute to lead generation and conversion.
- Support the growth of the business by ensuring the brand actively drives customer acquisition and retention.
3. Required Skills and Competencies
Technical Skills
- Brand Strategy & Positioning
- Marketing & Advertising Strategy
- Digital Marketing (Meta Ads, LinkedIn Ads, Twitter Ads, TikTok Ads, Google Ads, Bulk Email campaigns, Bulk SMS campaigns)
- SEO & Online Visibility
- Market Research & Competitive Analysis
- Data Analysis
- Campaign Planning & Execution
- Brand Governance & Consistency Management
- Customer Insight & Behavior Analysis
- Lead Generation & Conversion Strategy
- Sales & Marketing Alignment
- Budgeting & ROI Management
- Strategic Thinking & Business Acumen
- Website Updates
4. Qualifications and Experience
Minimum Requirements
- Diploma or Bachelor’s Degree in a related field
- Minimum of 2 years’ experience in branding, marketing, or advertising
- Proven experience in managing advertising campaigns (digital and/or traditional)
- Basic proficiency in Meta Ads and Google Ads
- Strong understanding of branding principles and market positioning
- Experience in developing and executing promotional campaigns
Added Advantage
- Experience in the construction, architecture, interior design, or real estate industry
- Basic knowledge of market research and competitor analysis
- Proficiency in Microsoft Office (Excel, Word, PowerPoint)
- Experience in performance tracking and reporting (e.g., Google Analytics, Meta Business Suite)
- Strong communication and presentation skills
- Ability to work independently and manage multiple tasks
- Website Design
Work Hours: 8
Experience in Months: 24
Level of Education: associate degree
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