Educational & Experience Requirements

• University degree, preferably in marketing, communication, engineering or business administration
• A minimum of 3+ years of marketing, trade, business management experience or franchise management experience are required

Core Responsibilities

• Design and execute GTM plans in alignment with Go to Market and Trade Marketing strategies for Mixxx.
• Develop promotional and events strategies with Mixxx to support overall commercial objectives.
• Implement GTM and promotional activities across assigned zones to drive adoption, sales and visibility.
• Ensure all trade level GTM communications comply with Mixxx brand guidelines and consistency ROI standards.
• Support planning of effective GTM and trade initiatives to ensure effective execution and strong experiential engagements.
• Collaborate with Marketing to support ATL campaigns and coordinate relevant experiential engagements.
• Plan, manage and execute zone level activities, sales promotions, regional events and local tactical campaigns.
• Generate creative, data driven ideas to improve sales performance and seasonal or location based promotions.
• Provide sales training to staff and stakeholders on GTM requirements, roles and responsibilities.
• Ensure suppliers for promotions and events are selected, evaluated and documented per procurement standards.
• Coordinate with Marketing, Integrated Services and Procurement to roll out GTM initiatives on time and within budget.
• Analyze and report on the effectiveness of GTM and trade activities, recommending improvements and managing A&P execution with agencies.

Core Competencies

• Strong GTM planning and execution skills for trade, promotions and field activations.
• Ability to manage trade marketing communications and ensure brand-guideline compliance.
• Analytical capability to assess campaign performance, ROI and zone-level impact.
• Effective coordination and communication across marketing, sales, procurement and agencies.
• Creativity in developing promotional concepts that drive merchant uptake and sales growth.

• Design and execute GTM plans in alignment with Go to Market and Trade Marketing strategies for Mixxx.
• Develop promotional and events strategies with Mixxx to support overall commercial objectives.
• Implement GTM and promotional activities across assigned zones to drive adoption, sales and visibility.
• Ensure all trade level GTM communications comply with Mixxx brand guidelines and consistency ROI standards.
• Support planning of effective GTM and trade initiatives to ensure effective execution and strong experiential engagements.
• Collaborate with Marketing to support ATL campaigns and coordinate relevant experiential engagements.
• Plan, manage and execute zone level activities, sales promotions, regional events and local tactical campaigns.
• Generate creative, data driven ideas to improve sales performance and seasonal or location based promotions.
• Provide sales training to staff and stakeholders on GTM requirements, roles and responsibilities.
• Ensure suppliers for promotions and events are selected, evaluated and documented per procurement standards.
• Coordinate with Marketing, Integrated Services and Procurement to roll out GTM initiatives on time and within budget.
• Analyze and report on the effectiveness of GTM and trade activities, recommending improvements and managing A&P execution with agencies.

• Strong GTM planning and execution skills for trade, promotions and field activations.
• Ability to manage trade marketing communications and ensure brand-guideline compliance.
• Analytical capability to assess campaign performance, ROI and zone-level impact.
• Effective coordination and communication across marketing, sales, procurement and agencies.
• Creativity in developing promotional concepts that drive merchant uptake and sales growth.

• University degree, preferably in marketing, communication, engineering or business administration