Head of Exports and Emerging Markets
2025-11-13T15:09:43+00:00
Serengeti Breweries
https://cdn.greattanzaniajobs.com/jsjobsdata/data/employer/comp_3701/logo/serengeti%20breweries%20limited%20(SBL).jpg
https://www.serengetibreweries.co.tz/
FULL_TIME
Dar es Salaam
Dar es Salaam
00000
Tanzania
Professional Services
Logistics
2025-11-21T17:00:00+00:00
Tanzania
8
About the Function:
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
Top 3-5 Accountabilities
Develop export Strategy and gain market share
- Responsible for defining financial goals for our customers and devising the plan to deliver against set targets.
- Monitor export customer business performance on a monthly basis and course correct to ensure that we are able meet or exceed our mutual goals.
- Own the execution of the strategy within the targeted markets.
- Create and apply platforms, coach and train Sales Reps and KAM's on trade marketing executions.
- Propose, develop, drive and regularly review the trade terms with the Export and Duty-free customers to ensure they are competitive and drive mutual business growth.
Develop Emerging business/ channels:
- Develop a strategy with the aim to meet mission.
- Develop and execute a RTM strategy to capture the key tourist circuit zones (e.g. national parks, Zanzibar)
- Ensure sales effectiveness and outperform the competition.
Budget control to reduce/minimise costs.
People capability development by coaching, investing time in mentoring and developing team, supporting the team through change and ensuring that the team understands and performs based the sales incentive framework. Develop a highly effective team.
Regional Sales Management:
- NSV, Sales (HL), Net Revenue - Regional Sales Manager is responsible for delivery of Net Sales Value, Net Revenue, Sales (Hectolitres) and Market Share growth for his region. The NSV, NR and sales achievement will be per sales strategy and Annual Operation Plan. This will include NSV/NR and sales for innovations as per AOP.
- Investments and Return on Investment - Regional Sales Manager will be responsible for the management of company investments to his /her region/ AD's, and make sure that the anticipated ROI is delivered. This will include Implementation of nationally developed strategies in region. Proactively propose new distributors, stockists, ship-to locations, trucks, depots etc and effective utilisation of Trade Development Fund (TDF) etc.
- Drive Route to Consumer (RTC) strategy for the region - Regional Sales Manager will be responsible for driving regional Route to Consumer strategy as agreed by Sales Director. This will include driving engagement with Area Distributors and their staff, driving performance through RTC daily reports with TMs, SSE's and SE's, rewarding top performers, add stockists & ship to locations and managing performance improvement plans with TMs & SSE's. Responsible for collecting analysinq and sharinq competitive intelliqence to HO.
People Management and Compliance:
- To direct, control, motivate, lead and train the regional sales team to achieve agreed sales, distribution, and market share and performance objectives through the effective management of both Distributor and Retail sales operations. They is directly involved in team training and development, enforcement of proper use of SFA tools, P4G, team management in terms of performance management and review, appraisal, performance improvement plans (PIP), recruitment and dismissal. Must hold team to high standards of field discipline and performance with evidence of consequence management.
- Drive company ethics and compliance - This will include making sure that their team and partners comply with all sales related policies, safety policies and Integrity.
Experience / skills required:
Qualifications:
- Tertiary qualification in Business, Accounting, Finance, or related discipline.
- Strong computer literacy (Word, Excel, PowerPoint, MS Project)
Experience
- Min 5-7 years in a similar role, preferably in FMCG or beverages sector.
- Strong track record in People Management & / or commercial roles within a consumer goods environment
- Experience in strategy
Develop export Strategy and gain market share Responsible for defining financial goals for our customers and devising the plan to deliver against set targets. Monitor export customer business performance on a monthly basis and course correct to ensure that we are able meet or exceed our mutual goals. Own the execution of the strategy within the targeted markets. Create and apply platforms, coach and train Sales Reps and KAM's on trade marketing executions. Propose, develop, drive and regularly review the trade terms with the Export and Duty-free customers to ensure they are competitive and drive mutual business growth. Develop Emerging business/ channels: Develop a strategy with the aim to meet mission. Develop and execute a RTM strategy to capture the key tourist circuit zones (e.g. national parks, Zanzibar) Ensure sales effectiveness and outperform the competition. Budget control to reduce/minimise costs. People capability development by coaching, investing time in mentoring and developing team, supporting the team through change and ensuring that the team understands and performs based the sales incentive framework. Develop a highly effective team. Regional Sales Management: NSV, Sales (HL), Net Revenue - Regional Sales Manager is responsible for delivery of Net Sales Value, Net Revenue, Sales (Hectolitres) and Market Share growth for his region. The NSV, NR and sales achievement will be per sales strategy and Annual Operation Plan. This will include NSV/NR and sales for innovations as per AOP. Investments and Return on Investment - Regional Sales Manager will be responsible for the management of company investments to his /her region/ AD's, and make sure that the anticipated ROI is delivered. This will include Implementation of nationally developed strategies in region. Proactively propose new distributors, stockists, ship-to locations, trucks, depots etc and effective utilisation of Trade Development Fund (TDF) etc. Drive Route to Consumer (RTC) strategy for the region - Regional Sales Manager will be responsible for driving regional Route to Consumer strategy as agreed by Sales Director. This will include driving engagement with Area Distributors and their staff, driving performance through RTC daily reports with TMs, SSE's and SE's, rewarding top performers, add stockists & ship to locations and managing performance improvement plans with TMs & SSE's. Responsible for collecting analysinq and sharinq competitive intelliqence to HO. People Management and Compliance: To direct, control, motivate, lead and train the regional sales team to achieve agreed sales, distribution, and market share and performance objectives through the effective management of both Distributor and Retail sales operations. They is directly involved in team training and development, enforcement of proper use of SFA tools, P4G, team management in terms of performance management and review, appraisal, performance improvement plans (PIP), recruitment and dismissal. Must hold team to high standards of field discipline and performance with evidence of consequence management. Drive company ethics and compliance - This will include making sure that their team and partners comply with all sales related policies, safety policies and Integrity.
Tertiary qualification in Business, Accounting, Finance, or related discipline. Strong computer literacy (Word, Excel, PowerPoint, MS Project) Experience Min 5-7 years in a similar role, preferably in FMCG or beverages sector. Strong track record in People Management & / or commercial roles within a consumer goods environment Experience in strategy
JOB-6915f4b741e7f
Vacancy title:
Head of Exports and Emerging Markets
[Type: FULL_TIME, Industry: Professional Services, Category: Logistics]
Jobs at:
Serengeti Breweries
Deadline of this Job:
Friday, November 21 2025
Duty Station:
Dar es Salaam | Dar es Salaam | Tanzania
Summary
Date Posted: Thursday, November 13 2025, Base Salary: Not Disclosed
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JOB DETAILS:
About the Function:
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
Top 3-5 Accountabilities
Develop export Strategy and gain market share
- Responsible for defining financial goals for our customers and devising the plan to deliver against set targets.
- Monitor export customer business performance on a monthly basis and course correct to ensure that we are able meet or exceed our mutual goals.
- Own the execution of the strategy within the targeted markets.
- Create and apply platforms, coach and train Sales Reps and KAM's on trade marketing executions.
- Propose, develop, drive and regularly review the trade terms with the Export and Duty-free customers to ensure they are competitive and drive mutual business growth.
Develop Emerging business/ channels:
- Develop a strategy with the aim to meet mission.
- Develop and execute a RTM strategy to capture the key tourist circuit zones (e.g. national parks, Zanzibar)
- Ensure sales effectiveness and outperform the competition.
Budget control to reduce/minimise costs.
People capability development by coaching, investing time in mentoring and developing team, supporting the team through change and ensuring that the team understands and performs based the sales incentive framework. Develop a highly effective team.
Regional Sales Management:
- NSV, Sales (HL), Net Revenue - Regional Sales Manager is responsible for delivery of Net Sales Value, Net Revenue, Sales (Hectolitres) and Market Share growth for his region. The NSV, NR and sales achievement will be per sales strategy and Annual Operation Plan. This will include NSV/NR and sales for innovations as per AOP.
- Investments and Return on Investment - Regional Sales Manager will be responsible for the management of company investments to his /her region/ AD's, and make sure that the anticipated ROI is delivered. This will include Implementation of nationally developed strategies in region. Proactively propose new distributors, stockists, ship-to locations, trucks, depots etc and effective utilisation of Trade Development Fund (TDF) etc.
- Drive Route to Consumer (RTC) strategy for the region - Regional Sales Manager will be responsible for driving regional Route to Consumer strategy as agreed by Sales Director. This will include driving engagement with Area Distributors and their staff, driving performance through RTC daily reports with TMs, SSE's and SE's, rewarding top performers, add stockists & ship to locations and managing performance improvement plans with TMs & SSE's. Responsible for collecting analysinq and sharinq competitive intelliqence to HO.
People Management and Compliance:
- To direct, control, motivate, lead and train the regional sales team to achieve agreed sales, distribution, and market share and performance objectives through the effective management of both Distributor and Retail sales operations. They is directly involved in team training and development, enforcement of proper use of SFA tools, P4G, team management in terms of performance management and review, appraisal, performance improvement plans (PIP), recruitment and dismissal. Must hold team to high standards of field discipline and performance with evidence of consequence management.
- Drive company ethics and compliance - This will include making sure that their team and partners comply with all sales related policies, safety policies and Integrity.
Experience / skills required:
Qualifications:
- Tertiary qualification in Business, Accounting, Finance, or related discipline.
- Strong computer literacy (Word, Excel, PowerPoint, MS Project)
Experience
- Min 5-7 years in a similar role, preferably in FMCG or beverages sector.
- Strong track record in People Management & / or commercial roles within a consumer goods environment
- Experience in strategy
Work Hours: 8
Experience in Months: 60
Level of Education: bachelor degree
Job application procedure
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