Summary
Date Posted: Monday, November 14, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Job Purpose:
Develop and execute NMB customer base management strategy for NMB bank and delivery thereof through various customer value management activities and initiatives.
Analyze customer behavior and create, execute, and monitor direct marketing campaigns that will maximize the customer’s lifetime value through increasing their engagement and growing their revenues/margins.

Main Responsibilities:
• Campaign configuration, execution, and monitoring
• Ensuring CVM campaigns drive the base management KPIs (incremental revenue, engagement (Cross sell/Up sell), inactivity management
• Create campaign business case and ensure return on investment on the campaigns.
• Analyze customer data for insights to implement and execute a customer value management strategy to maximize customer lifetime value and the contribution of the customer base to overall services revenue.
• Create/maintain all campaign related documentation

Knowledge and Skills:
• Strong knowledge on BI tools
• Strong knowledge on Microsoft Excel and other Office packages
• Strong Knowledge on Data Query Language (SQL)
• Numerical and statistical knowledge
• Python/R programming languages
• Strong communication skills
• Commercial awareness
• Teamwork

Qualifications and Experience:
• Bachelor’s Degree in Computer Science/Engineering/Finance/Economics/Statistics/Mathematics or related field
• Master’s degree is added advantage
• Three years’ working experience in a similar environment
• Telecom Usage & Retention experience is an added advantage

Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

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