Background

Zambia Cargo and Logistics Limited (ZCL) is a regional logistics service provider and wholly owned by the Government of the Republic of Zambia through the Industrial Development Corporation (IDC). ZCL operates dry ports in Dar Es Salaam, Tanzania and Walvis Bay, Namibia. The company also has a regional freight forwarding office in Ndola, Zambia and is present at various border points.

Responsibilities for the Role

• Assist in the development and execution of marketing campaigns across various channels, including digital, print, and social media
• Coordinate with external agencies and vendors to ensure the timely delivery of marketing materials and campaigns
• Monitor and report on the performance of marketing campaigns, making recommendations for improvement
• Create and manage content for marketing materials, including brochures, newsletters, websites, and social media
• Ensure that all content aligns with the company’s brand guidelines and messaging strategy
• Conduct market research to identify customer needs, preferences, and trends
• Analyze competitor activities and market conditions to inform marketing strategies
• Gather and interpret data to support the development of marketing plans and campaigns
• Manage the company’s social media profiles and online presence, including content scheduling and engagement
• Assist in the execution of email marketing campaigns, including list management and performance
• Optimize digital marketing efforts through SEO, SEM, and other digital marketing techniques
• Assist in the planning and execution of corporate events, trade shows, and promotional activities
• Coordinate with vendors, venues, and staff for successful event delivery
• Manage event logistics, including registration, setup, and post-event follow-up
• Support customer engagement initiatives, including customer surveys, feedback collection, and loyalty programs
• Work with the sales team to develop and implement customer retention strategies
• Respond to customer inquiries and feedback through various communication channels
• Prepare reports on marketing activities, including campaign performance, market research findings, and customer feedback
• Utilize marketing analytics tools to track and measure the effectiveness of marketing efforts
• Provide insights and recommendations to the marketing manager based on data analysis
• Assist with the preparation of marketing budgets and forecasts
• Manage marketing-related documentation, including contracts, agreements, and purchase orders
• Support the marketing manager with other administrative tasks as needed

Minimum Acceptable Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• Years of experience in marketing, preferably in the logistics or transportation industry
• Experience with digital marketing, content creation, and campaign management is beneficial
• Strong understanding of marketing principles, digital marketing, and social media management
• Excellent written and verbal communication skills
• Proficiency in marketing software, CRM systems, and Microsoft Office Suite
• Creative thinking and problem-solving skills

• Assist in the development and execution of marketing campaigns across various channels, including digital, print, and social media
• Coordinate with external agencies and vendors to ensure the timely delivery of marketing materials and campaigns
• Monitor and report on the performance of marketing campaigns, making recommendations for improvement
• Create and manage content for marketing materials, including brochures, newsletters, websites, and social media
• Ensure that all content aligns with the company’s brand guidelines and messaging strategy
• Conduct market research to identify customer needs, preferences, and trends
• Analyze competitor activities and market conditions to inform marketing strategies
• Gather and interpret data to support the development of marketing plans and campaigns
• Manage the company’s social media profiles and online presence, including content scheduling and engagement
• Assist in the execution of email marketing campaigns, including list management and performance
• Optimize digital marketing efforts through SEO, SEM, and other digital marketing techniques
• Assist in the planning and execution of corporate events, trade shows, and promotional activities
• Coordinate with vendors, venues, and staff for successful event delivery
• Manage event logistics, including registration, setup, and post-event follow-up
• Support customer engagement initiatives, including customer surveys, feedback collection, and loyalty programs
• Work with the sales team to develop and implement customer retention strategies
• Respond to customer inquiries and feedback through various communication channels
• Prepare reports on marketing activities, including campaign performance, market research findings, and customer feedback
• Utilize marketing analytics tools to track and measure the effectiveness of marketing efforts
• Provide insights and recommendations to the marketing manager based on data analysis
• Assist with the preparation of marketing budgets and forecasts
• Manage marketing-related documentation, including contracts, agreements, and purchase orders
• Support the marketing manager with other administrative tasks as needed

• Strong understanding of marketing principles, digital marketing, and social media management
• Excellent written and verbal communication skills
• Proficiency in marketing software, CRM systems, and Microsoft Office Suite
• Creative thinking and problem-solving skills

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• Years of experience in marketing, preferably in the logistics or transportation industry
• Experience with digital marketing, content creation, and campaign management is beneficial